Frequently Asked Questions
About Humanity
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About Humanity *
What kind of agency is Humanity Agency?
Humanity is a Canadian, Toronto-based creative and branding agency that partners with purpose-driven organizations. We specialize in brand strategy, creative campaigns, design, and marketing — all grounded in human insight to drive business and social impact.
What makes Humanity one of the best branding agencies for purpose-driven brands?
We combine strategy and creativity in every project, using our proprietary Wellbeing Framework™ to help brands connect with what really drives people. We build brands that are emotionally resonant, culturally relevant, and aligned with your mission.
What makes Humanity different from other Toronto creative agencies?
We go beyond surface-level tactics. Our process combines strategic rigour with bold creative thinking. We partner closely with clients to uncover what makes them distinct, and we express that through brand systems and campaigns built to last.
What types of organizations do you work with?
We work with changemakers — purpose-led businesses, nonprofits, government agencies, entrepreneurs, and social enterprises — across Canada and beyond. Whether launching a new brand or evolving an existing one, we help leaders bring their bold vision to life.
Do organizations often update their brand after a new CEO or strategic plan?
Yes. Many of our clients come to us when a new CEO, leadership team, or strategic plan sets a new direction for the organization. In these moments, the brand often needs to evolve to reflect that vision.
We work closely with leadership teams to translate strategy into a clear brand story, positioning, and visual identity that helps bring the vision to life and align teams, partners, and audiences around where the organization is going next.
Do you work with nonprofits, government, or social impact organizations?
Yes. As a communications agency for purpose-driven organizations, we frequently work with nonprofits, foundations, government, and social enterprises. Our process is designed to help impact-led teams amplify their voice and build trust with their audiences.
I’ve never done a campaign before. Can you help me understand the process?
Yes! Many of our clients are launching a campaign for the first time, and we’re happy to guide you through every step. From strategy and creative development to production and rollout, our team will walk you through the entire process. Whether the campaign involves photography, illustration, video, or digital content, we have decades of experience creating campaigns of all sizes and budgets.
I’ve never done a rebrand before. Can you help me understand the process?
Yes! Our team is happy to collaborate and work through the entire process for you. From brand strategy to creative development to roll out and implementation,
How long does a rebrand typically take?
Timelines vary depending on the size and complexity of the organization, but most brand strategy and identity projects take between 10 and 20 weeks.
This typically includes discovery, brand strategy, creative development, refinement, and preparation for rollout. We work collaboratively with your team throughout the process to ensure the brand reflects your goals and can be implemented successfully.
What do you need from us to get started on a branding or campaign project?
The most important thing is a clear understanding of your goals. Many clients come to us with a new vision, strategic plan, or challenge they want to address.
From there, we guide the process. We’ll work with your team to gather the insights we need through conversations, workshops, and research. Our role is to help turn your ideas and ambitions into a clear brand and creative direction that can move your organization forward.
Services & Approach
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Services & Approach *
What services does Humanity Agency offer as a creative agency?
We offer:
Brand strategy and positioning
Naming and brand identity
Creative advertising and marketing campaigns
Content and communications strategy
Marketing strategy and rollout planning
Whether you're building a brand from scratch or refreshing your positioning, we bring clarity and creativity to every stage.
Can you help with both branding and marketing campaigns?
Yes. Humanity is a full-service branding and marketing agency. We work with organizations to define their brand and bold ideas — and then bring it to life through campaigns, creative, and communications. Whether you need a brand refresh or a bold campaign, we’re here to help.
Where is Humanity based?
We’re proudly based in Toronto, Canada, with clients across the country. We collaborate virtually and in-person to support changemakers wherever they are.
How do you measure success?
We define success in collaboration with your team — whether it's stronger awareness, alignment, audience engagement, or internal adoption. Our goal is to deliver work that moves your brand forward in meaningful, measurable ways.
What does your process look like?
Every engagement starts with curiosity. We align on your goals, dive deep into strategy and insight, and collaborate closely on creative solutions. Our process includes regular check-ins and co-creation, so nothing gets lost in translation.
How can I get started working with Humanity?
Reach out through our contact page. Whether you're looking for a branding partner, a creative agency for your next campaign, or a team that understands purpose-driven marketing, we’d love to hear from you.