Frequently Asked Questions
About Humanity
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About Humanity *
What kind of agency is Humanity Agency?
Humanity is an independent, Black Canadian-owned, and woman-led full-service marketing agency that partners with purpose-driven organizations. We specialize in brand strategy, creative campaigns, design, and marketing—all grounded in human insight to drive business and social impact.
Where is Humanity Agency based?
We are proudly based in Toronto, Canada, with clients across the country. We collaborate virtually and in-person to support Changemakers wherever they are. Humanity does work with clients outside of Canada.
What makes Humanity Agency different from other Toronto creative agencies?
We go beyond surface-level tactics. Our process combines strategic rigour with bold creative thinking. We partner closely with clients to uncover what makes them distinct, and we express that through brand systems and campaigns built to last.
How do I know Humanity aligns with my company’s values?
As a Black-owned and woman-led business, Humanity prioritizes diversity and inclusion in everything we do. Equity, inclusion, accessibility, and anti-racism are embedded in how we build teams, select partners, develop creative marketing campaigns, and represent diverse communities with care.
What types of organizations does Humanity Agency work with?
We work with Changemakers—entrepreneurs, purpose-led founders, public-sector institutions, community-based organizations, professional associations, charities, and more—across Canada and beyond. Whether launching a new brand or evolving an existing one, we help our clients build clarity, awareness, trust, and meaningful engagement for their brands in complex, publicly accountable environments.
Does Humanity Agency work with nonprofits, government, or social impact organizations?
Yes. We frequently work with nonprofits, foundations, government, and social impact organizations across a variety of sectors. Our process is designed to help impact-led teams amplify their voice and build trust with their audiences.
What makes Humanity Agency one of the best branding agencies for purpose-driven brands?
As a full-service marketing agency that specializes in purpose-driven branding, we combine strategy and creativity in every project, using our proprietary Wellbeing Framework™ to help brands connect with what really drives people. By working collaboratively, we build brands that are emotionally resonant, culturally relevant, and aligned with your vision.
How can I get started working with Humanity Agency?
Reach out through our contact page. Whether you're looking for a branding partner, a creative agency for your next campaign, or a team that understands purpose-driven marketing, we’d love to hear from you.
What makes Humanity Agency a marketing leadership partner?
As a full-service marketing agency, we’re marketing leadership partners, giving organizations the clarity, guidance, and creative strategy they need to turn their vision into real-world impact.
Services & Approach
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Services & Approach *
What services does Humanity Agency offer as a creative agency?
At Humanity, we specialize in:
Purpose-driven branding
Brand strategy and positioning
Naming and brand identity
Creative advertising and marketing campaigns
Content and communications strategy
Marketing strategy and rollout planning
Whether you're building a brand from scratch or refreshing your positioning, we bring clarity and creativity to every stage.
Do organizations often update their brand after a new CEO or strategic plan?
Yes. Many of our clients come to us when a new CEO, leadership team, or strategic plan sets a new direction for the organization. In these moments, the brand often needs to evolve to reflect that vision.
We work collaboratively and/or co-creatively with leadership teams to translate strategy into a clear brand story, positioning, and visual identity that helps bring the new vision to life and ensure teams, partners, and audiences are aligned with where the brand is going.
What’s the difference between collaboration and co-creation at Humanity Agency?
We work closely with all our partners—no matter how much brand or marketing experience they have.
For our partners with less experience, we work collaboratively to provide them with the clarity, guidance, and expertise they need to turn their vision into clear direction.
For our partners with more experience, we work co-creatively by aligning on a shared vision and coordinating our efforts at every step of the way to bring it to life.
I’ve never done a campaign before. Can Humanity Agency help me understand the process?
Yes! Many of our clients are launching a campaign for the first time, and we’re happy to guide you through every step. From strategy and creative development to production and rollout, our team will walk you through the entire process. Whether the campaign involves photography, illustration, video, or digital content, we have decades of experience creating campaigns of all sizes and budgets.
I’ve never done a rebrand before. Can Humanity Agency help me understand the process?
Yes! Our team is happy to collaborate and work through the entire process with you. From brand strategy to creative development to roll out and implementation, we’re here to guide you through every step.
How long does a rebrand typically take at Humanity Agency?
Timelines vary depending on the size and complexity of the organization, but most brand strategy and identity projects take between 10 and 20 weeks.
This typically includes discovery, brand strategy, creative development, refinement, and preparation for rollout. We work collaboratively with your team throughout the process to ensure the brand reflects your goals and can be implemented successfully.
Can Humanity Agency help with both branding and marketing campaigns?
Yes. Humanity is a full-service brand and marketing agency. We work with organizations to define their brand and bold ideas — and then bring it to life through campaigns, creative, and communications. Whether you need a brand refresh or a bold campaign, we’re here to help.
How does Humanity Agency measure success?
We define success in collaboration with your team. Whether you’re looking for stronger awareness, alignment, audience engagement, or internal adoption, our goal is to deliver work that moves your brand forward in meaningful, measurable ways.
What does your process look like at Humanity Agency?
Every engagement starts with curiosity. We align on your goals, dive deep into strategy and insight, and collaborate closely on creative solutions. Our process includes regular check-ins and co-creation, so nothing gets lost in translation.
What does Humanity Agency need from us to get started on a branding or campaign project?
The most important thing is a clear understanding of your goals. Many clients come to us with a new vision, strategic plan, or challenge they want to address.
From there, we guide the process. We’ll work collaboratively with your team to gather the insights we need through conversations, workshops, and research. Our role is to help turn your ideas and ambitions into a clear brand and creative direction that can move your organization forward.
What are the benefits of using behavioural science in brand strategy?
At Humanity, we integrate behavioural science in brand strategy to offer several key benefits:
Enhanced engagement with your target audience
Better decision-making processes and resource allocation
Increased conversion rates
Enhanced customer experience
By combining strategic clarity, creative excellence, media discipline, and behavioural insight, we help organizations translate purpose, impact, and lived human experience into cohesive brand and communications systems. Our work is emotionally resonant, practical to implement, and adaptable across paid, earned, digital, social, out-of-home, and operational touchpoints.