Perfected by chefs. Prepared by you.

Spatula Foods

Brand Transformation, Brand Design & Packaging, Brand Content, Applied Arts Award

Spatula is a new packaged goods brand, so we needed to drive consumer awareness and consideration by creating a brand that looked and felt fundamentally different than anything else anyone had seen in this category.

Challenge

Tap into people’s love for cooking and need for convenience, while mitigating the negative perception of frozen foods by taking a fresh, flavourful, and lively approach to the brand’s visual transformation.

Strategy

The scope of work for this rebrand included a new brand story, new logo, new packaging, a new website and new digital collateral. To achieve this, we focused our creative attention on turning the U in the logo – as it’s representative of a bowl, pot, pan or plate – into a key ingredient of the brand’s visual language and identity.